AFTER almost 40 years of guitar-making experience, RJ Guitars is the first Philippine guitar brand to break into the U.S. market.
RJ Guitars is leading a new trend of unbelievably affordable quality electric guitars invading the U.S. market with the first $99 stainless steel fret guitar. The RJ Basic Electrics is the first guitar at this price range to incorporate stainless steel frets, a feature previously reserved for high-end guitars costing thousands of dollars.
The RJ Guitars’ $99 electric guitar with stainless steel frets has been launched on Amazon last Oct. 20, 2024 and has taken off very well exceeding sales expectations.
In the past years, the guitar industry has changed, making guitars made outside the U.S. more acceptable direct to consumers via online outlets such as Amazon.
Even Fender guitars have had to reposition itself by launching a $119 guitar through its Squire brand, and it does not even have stainless steel frets. Frets are the steel strips that are embedded in the fingerboard neck of guitars, which are critical to the playability of the guitar.
Adding to the excitement surrounding the launch, the RJ Basic Electrics guitar has been recently reviewed by Philip McKnight, one of the world’s most respected and meticulous guitar reviewers, on his popular YouTube channel “Know Your Gear” (https://tinyurl.com/PMRJGuitars). In his review, McKnight praised the guitar’s outstanding features, remarking on the impressive value RJ Guitars has brought to the market. This positive endorsement from such an influential figure in the guitar community further solidifies RJ Guitars’ growing reputation worldwide.
RJ Guitars’ mission of providing high-quality, affordable instruments has long resonated with Filipino musicians, many of whom have limited purchasing power. Now, with its expansion into the U.S. through Amazon, RJ Guitars is offering American guitar enthusiasts the same value-driven innovation.
Watch RJ Guitars’ announcement via https://www.youtube.com/watch?v=kE2D8hrlQkk.
Check out the RJ Basic Electrics via this Amazon link: https://tinyurl.com/RJGuitarsAmazon.
To watch Philip Mcknight’s video review (USA), visit https://tinyurl.com/PMRJGuitars.
