POLAROID officially marks its presence in the Philippine market, aiming to capture the hearts of a diverse consumer base.
Known worldwide for its instant photography products, Polaroid’s arrival in the Philippines is a strategic move to broaden its retail capacity and enhance brand awareness among the Filipino populace. This initiative is rooted in the company’s core values of creativity, self-expression and the joy of capturing the beauty in everyday life.
Polaroid embodies a spirit of unpredictability, spontaneity and fun. The brand’s global campaign, “Capture real life,” resonates deeply in the Filipino culture that values family, friendship and shared experiences no matter how unpredictable and imperfect it may be. Filipinos are able to smile so easily and generously, finding joy in even the simplest things despite challenging situations.
With that, Polaroid’s product lineup in the Philippines consists of iconic Polaroid instant cameras with modernized features (Polaroid Go, Polaroid Now, Polaroid Now+) and their corresponding nostalgic films, as well as the Polaroid Hi-Print, A Bluetooth pocket photo printer that can print photos directly from smartphones.
Polaroid’s entry into the Philippine market is not just about commercial interests but also about community engagement. The brand envisions collaborating with local artists, photographers, and schools to promote creativity and self-expression through photography. Workshops, pop-up events and exhibitions will provide platforms for individuals to explore their artistic capabilities while interacting with Polaroid products.
