November 2024 survey of 329 US consumers shows 58% find brand messages most irritating, versus 32% for political messages
Respondents were asked, “In thinking about marketing messages you are receiving now, which type are the most irritating?”
Optimove Insights Report Finds US Consumers More Irritated by Brand Offers Than Political Messages, Urging Brands to Improve PersonalizationOptimove Insights Report Finds US Consumers More Irritated by Brand Offers Than Political Messages, Urging Brands to Improve Personalization GlobeNewswire
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