IN a twist that no one saw coming, the infamous Hamburglar traded his burger-snatching ways for a noble cause: spinal health awareness.
Thanks to Scoliosis Philippines going viral on social media, the masked miscreant from McDonald’s teamed up with Scoliosis Philippines, turning heads and bringing awareness across the nation through a must-watch TikTok campaign.
It all started with Scoliosis Philippines’ wildly successful #StripesFitCheck campaign, which had Filipinos donning their best-striped shirts to check for sneaky signs of scoliosis.
Stripes went from classic to iconic, with celebs such as Catriona Gray, Carla Abellana and Inka Magnaye jumping on board. The campaign went from fit check to checkup with a whopping 46 million social media impressions.
Eagle-eyed netizens couldn’t help but notice that the Hamburglar’s iconic outfit bore a striking resemblance to the campaign’s stripes.
Before anyone could say “Rrrobble,” social media was already abuzz, and netizens started tagging McDonald’s Philippines on Gray’s TikTok account, mentioning the similarities to the striking striped hamburger-loving burglar everyone knew and loved.
McDonald’s Philippines — never one to miss out on joining movements that could help improve the welfare of the local market — seized the moment. It unleashed a TikTok video, starring none other than the Hamburglar himself.
The notorious burger thief broke character (and probably a few laws) to deliver this cheeky message: “Thank you for tagging me! You like my striped fit, huh? They aren’t just for cool fits — they can also help you spot signs of
