WITH 2024 winding down, Google’s Year in Search gives us a really interesting look at what’s been on the minds of Filipinos this year. It seems we’re not just keeping up with global events but also rooting for our talent and diving deeper into the digital world. The news dominated top searches, showing Filipinos rely on Google to stay updated on local and global events. Topics like the “heat wave” and “climate change” highlight rising concerns about environmental issues. Searches for the Paris Olympics and national gymnast Carlos Yulo reflect a deep love for sports and national pride.
What Filipinos looked up most in 2024
Entertainment remains a cornerstone of Filipino life. The passing of beloved actress Jaclyn Jose and former One Direction member Liam Payne sparked waves of grief and nostalgia, reminding us of our emotional connection with celebrities. On a brighter note, BINI’s crowning as the Nation’s Girl Group and their hits like “Salamin, Salamin” and “Pantropiko” showcase the thriving local music scene and the passion of Filipino fandoms. Their success proves that homegrown talent continues to shine on the global stage.
The Year in Search also reveals the rich diversity of interests among Filipinos. From sports rivalries and gaming to bidding farewell to icons and rediscovering classic films, the data paints a picture of an engaged and curious population. Search remains a powerful way for people to connect with information, entertainment, and each other.
K-dramas, led by the breakout hit “Queen of Tears,” continue to dominate Filipino entertainment preferences. The show’s popularity mirrors the rising impact of streaming platforms like Netflix, which have become essential for entertainment consumption. This shift marks the growing role of digital platforms in everyday life, providing Filipinos with unprecedented access to global content. Beyond entertainment and news, Filipinos showed an increasing interest in emerging technologies, particularly artificial intelligence. Searches for tools like “AI detector” and Google’s Gemini reflect a desire to explore and understand AI’s potential. The rising popularity of Gemini, in particular, highlights its versatility and usefulness in daily life.
Top 10 uses of Gemini in PH
Since its introduction, Google’s Gemini has been widely used for various purposes, particularly in the Philippines, which ranked among the top 10 countries globally in AI interest, according to Google’s 2024 eConomy SEA Report. Its range of applications has made it a valuable tool across different fields, from education to creativity and travel planning.
One of Gemini’s primary uses is accessing information. Its integration with Google Search provides detailed and relevant answers to various queries. It has also been used extensively for academic purposes, helping students and parents simplify complex topics and break down challenging concepts.
In entertainment, users have relied on Gemini to analyze their preferences and suggest personalized content across streaming platforms. It has also served as a brainstorming tool, assisting with idea generation in areas like marketing strategies or creative projects. In professional settings, it is used to process data and streamline workflows, improving efficiency.
Gemini has been a helpful starting point for writing tasks, from social media captions to longer-written pieces, offering initial drafts for users to build upon. For conversations, it has provided tips for effective communication, helping users navigate social interactions. It has also been used to create visuals and other media, generating images for inspiration or use in projects. Those learning to code can use Gemini to identify errors, generate code snippets, and explain programming concepts. Regarding travel planning, it has been the go-to resource for last-minute holiday trip ideas, itinerary creation and tailored recommendations.
A look back at Google’s Year in Search 2024 reveals a year characterized by curiosity, resiliency and shifting priorities. Filipinos remained involved in important causes, celebrated successes, and welcomed new technologies, all representing a country that is still developing and adapting. Along with highlighting the major themes of 2024, these trends hint at a future in which information availability, inventiveness and originality will be even more critical in determining day-to-day existence. The end of the year is a time to take stock, keep up with current events, and keep learning about the world.
